Office Depot spun off its B2B focused business into its own brand — ODP Business Solutions. The launch spot “Evolution” highlighted ever-changing workplace needs and positioned ODP as the partner who os always one step ahead.

Before he was in every commercial for the World Cup, David Beckham stared in “Moments” for EASports Active 2.

Fisher Price’s “Best Possible Start” applied to both babies and new parents. “Sounds” and “Watch Your Step” highlight FP products that help with something very important for young families — sleep.

Electronic Arts’ “Medal of Honor” brought gamers into the world of elite Tier 1 Operators.

People have unique reasons for working out. “I’m Active” for EASports Active looked into the individual motivations of exercisers and the the zone they get into when working out.

Online investing platform TD Ameritrade served both longterm investors and active day traders. “Second Home” targeted the former and “Walktthough” the latter, both speaking to the personal touch of TDA.